While last year the German National Tourist Office focused on Germany's exceptional culinary scene, this year, it's all about highlighting the unique cultural and architectural offerings the country has.
More specifically, Germany is getting festive, and getting ready to celebrate 100 years of Bauhaus throughout the country, marked by a series of festivals, museum openings, workshops and tours for visitors to engage with.
"Cultural tourism plays a very vital role for Germany," said Julia Dywelski, representative for the German National Tourist Office. "It attracts millions of visitors a year, and is one of the number one cultural destinations in Europe."
Under socialist oppression, the original Bauhuas school closed its doors in 1933, but the ideas that came out of it live on to this day, and continue to play a significant role in how Germany is shaped by culture.
Prior to the Bauhaus movement, fine arts, like architecture and design, or painting and sculpture, were regarded as activities reserved only for those who exercised fine craftsmanship. With the introduction of Bauhaus, arts and crafts became synonymous with the fine arts, blending functionality and beauty into one.
The Bauhaus movement, to be defined, is a combination of architectural, art, craft, design, and industry into an object as a means of a single, creative expression.
Celebrating German culture
Germany has 44 UNESCO World Heritage sites, the fourth highest in the world, after Italy (54), China (53), and France, which also has 44.
To mark Bauhaus' centenary, more than 100 events are taking place across Germany this year.
Travellers looking to connect on a more cultural level will find plenty of history throughout Germany. For those who wish to learn more about Bauhaus in particular, the neighbouring states of Saxony-Anhalt and Thuringia have brought together some of the not-to-be-missed highlights of the Bauhas design movement with BauhausLand.
Many of the Bauhaus-designed buildings can be easily reached by a short drive, or a bicycle ride, making it the perfect day trip.
The following cities offer a selection of architectural attractions that pay homage to the Bauhaus movement:
- Weimar: where the Bauhaus was originally founded, and home of the Bauhaus Museum Weimar, which opens this April.
- Dessau-Rosslau: where the Bauhaus design school originated from 1925 to 1932, and where travellers can find three iconic Bauhaus inventions: the university building and student dorm, the private houses, and an affordable housing development.
- Dornburg: where you'll find the Bauhaus Workshop Museum, the only one of its kind that you can still explore.
- Madgeburg: the capital city of Saxony-Anhalt and home of two 1927 Bauhaus buildings: the Stadthalle, Germany's most avant-garde city hall, and Abinmüeller Tower, one of the country's earliest skyscrapers.
Canadian numbers continue to climb
Inbound travel continues to grow in Germany at a rapid pace.
In 2018, the country documents 87.7 million overnight stays from international visitors, resulting in an increase of five per cent overall.
By 2030, germany expects 121.5 million overnight stays by foreign visitors.
For the Canadian market, the German National Tourist Board is reporting an increase in overnights by 3.4 per cent, representing almost 700,000 overnights (698,945 to be exact) by Canadians in 2019.
"The forecast is also bold for Canadian visitors, and by 2030, we're expecting one million overnight stays from Canadian travellers into Germany," said Dywelski.
Getting to Germany from Canada is extremely accessible, with more than 100 flights per week, in both the summer and winter, with convenient train connections from Germany's main hubs, Frankfurt and Berlin.
The best of Bauhaus
There are several key events happenings in Germany to mark 100 years of Bauhaus.
On Sept. 8, 2019, the Bauhaus Museum Dessau will open, followed by the Bauhaus Masters Modernism festival on Sept.29, 2019, which will run through Jan. 12, 2020.
The Bauhaus Museum Weimar also opened this April.
To learn more about Bauhaus, click here!
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