The St. Kitts Tourism Authority has announced the appointment of Ellison “Tommy” Thompson as CEO.
In this role, Thompson will lead international marketing efforts for the destination, with a focus on trade and airline relationships; earned, paid and owned media; partnerships; and stakeholder communication, read a Jan. 4 press release.
Thompson will focus on leisure and cruise, two perennially high performing areas for tourism to St. Kitts.
He will also prioritize the romance and MICE markets, with the goal of increasing tourism’s economic benefits across the island. Thompson begins work on January 10, 2022.
“Mr. Thompson brings more than three decades of Caribbean tourism sales and marketing experience, including a deep knowledge of marketing Bahamas’ outer islands,” said Nick Menon, chairman of the Board of Directors of the St. Kitts Tourism Authority. “He has proven success increasing leisure travel, expanding key industry relationships, and implementing creative global marketing campaigns. We are thrilled to have his expertise at the helm of the Tourism Authority.”
“Tommy Thompson’s experience working with tourism ministries and destination marketing entities make him the premier choice to lead the St. Kitts Tourism Authority,” added Lindsay F.P. Grant, Minister of Tourism, Transport and Ports. “We are confident that under his leadership, we will continue driving high demand for the destination among air and cruise passengers as part of tourism’s continuous rebound.”
Thompson will utilize a data-driven approach to assess St. Kitts’ primary audiences and their behaviours.
His initial intentions also include working closely with travel agents and tour operators, and partnering with airlines to increase passenger load and service to the destination.
“St. Kitts is an emerging destination with tremendous potential to excite travellers from around the world,” Thompson said. “I am looking forward to developing and implementing creative strategies that will increase St. Kitts’ visibility in our key source markets, put St. Kitts into the consideration set for travellers, and ultimately drive bookings.”
Most recently, Mr. Thompson served as Deputy Director General of The Bahamas Ministry of Tourism.
In this role, he developed global marketing strategies for the Ministry, with a focus on the Family Islands, Grand Bahama Island, and niche market promotions.
He also led the sales teams in the United States, Canada and Europe as well as Asia and Latin America, and oversaw campaigns targeting consumers, tour operators and wholesalers, travel agents and airlines.
Mr. Thompson has also held a number of other positions for both The Bahamas Ministry of Tourism and The Bahamas Tourist Offices in the UK.
He has additional experience managing visitor relations, cruise development, product development, and sales representation.