Grenada achieved a historic tourism milestone in 2018, more than half a million visitors to the island.
Spread across key niche markets, the combined cruise, yachting and stay over arrivals for 2018 was 528,077 representing a 12.9 per cent increase over 2017.
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A strong performance was recorded in stay over arrivals with an increase of 9.97 per cent, moving from 146,375 to 160,970 visitors with special mention given to the bumper Christmas season in which a growth of 17 per cent was recorded.
"Our growth in Canada was largely due to better flights, said Ria Murray, communications officer, GTA, to PAX in an interview. "Air Canada is now offering 3 weekly direct flights for the Winter Season and Sunwing added 22 flights as well."
Canadians love Grenada
Canada recorded the highest growth rate in 2018 with a 19.05 per cent increase (14,586-17,364), followed by the U.S. at 12.38 per cent (67,252-75,577) and the Caribbean at 6.87 per cent (27,127-28,990). Significant growth was also recorded in non-traditional markets that included Latin America at 13.28% (1,265-1,433) and the category representing all other parts of the world at 18.27 per cent (2,934-3, 470). The U.S. maintains the top spot in market share for arrivals to the destination at 46.93% followed by the United Kingdom.
The yachting sector recorded double-digit growth of 10.82%, with visitor arrivals moving from 21,911 to 24,281, a direct result of 428 more yacht calls. As it relates to cruise arrivals, the sector grew by 14.49% (299,449-342,826) due to larger cruise ship calls.
The Grenada Tourism Authority is optimistic about 2019 and anticipates deeper collaboration with stakeholders to strive for Pure Grenada’s global brand recognition as a premier tourist destination.