Andrea True Connection's catchy 1976 disco bop More, More, More is the soundtrack to Sunwing’s new creative campaign and commercial of the same title that hones in on what customers “really want” from their all-inclusive getaways: more value and experiences.
“More, More, More,” which Sunwing debuted Thursday (Oct. 13), showcases colourful, vibrant, energetic and cool imagery reflective of the carefree vibe of the 1970s.
The campaign moves beyond what Sunwing is already known for – vacations at accessible prices with mass appeal – and shows how Canadians can not only save more upfront on a vacation but can also “do more, explore more and celebrate more in destination,” reads a press release.
“Over the past year, our team has shown unwavering dedication to reimagining Sunwing’s value proposition and brand persona so we can continue to grow with our customers at every stage. This has culminated with a more fun, vibrant and energetic brand that offers the breadth of travel products, services and experiences that our customers crave,” said Samantha Taylor, chief marketing officer at Sunwing Travel Group. “With so much change over the past two years, it was important for us to listen to our customers and find out what matters most to them as we prepared for our winter season. We discovered that Canadians are looking to unlock more value, beyond just price, so they can get the most out of their hard-earned vacations and have an unforgettable experience in destination.”
“Our new brand identity highlights just that. From discounts on spas and excursions to exclusive perks, room upgrades and more, we’re excited to show Canadians how they can get more under our wing.”
The lively and youthful campaign includes radio, out-of-home, social media, digital video and a cinema buy with commercial placements at Cineplex theatres this fall.
And in celebration of the new marketing spot, Sunwing is holding interactive social media contest where they can share their best dance moves on TikTok and Instagram for a chance to win an all-inclusive Sunwing vacation for two to Planet Hollywood Cancun in Mexico.
How to enter:
- Canadian citizens and permanent residents can enter on TikTok and/or Instagram*
- To enter, upload a 5-15 second TikTok video or a 5-15 second Instagram reel using an original dance to the audio More, More, More
- Entrants must use the hashtag #MoveMoreWithSunwing in the video caption
- Must follow @sunwingvacations on the platform the video will be submitted on (TikTok or Instagram)
- Maximum one entry per person per platform
- Contest closes on Friday, October 28, 2022
Sunwing's new ad spot was directed by award-winning filmmaker Scott Cudmore.
Watch it here!