Pax Global Media
Goway Travel has appointed Mitchell Fawcett as vice-president of marketing to lead a marketing and brand transformation as the company moves into its 53rd year.
The appointment comes as Goway "eyes global expansion and redefines the way it engages with the wider travel world," the tour operator wrote in a press release sent Tuesday (April 11).
Led by Fawcett, this marketing and brand transformation will culminate with a rebranding, the first since Goway’s founding in 1970.
Central to this transformation will be the launch of a new Goway website. Fawcett will also grow the marketing team at Goway and offer a new editorial vision for the company’s wide-reaching media properties.
In his new role, Fawcett will also serve as Editor-in-Chief for Globetrotting Magazine, Goway’s print magazine.
“Mitchell is an experienced and thoughtful marketer and we’re thrilled to begin a total brand transformation with him,” said Bruce Hodge, Goway’s founder and president. “He is a proven leader with a vision to expand on our half century of success. He also has the track record to help us grow as a company, while reinforcing our position as the first choice for Globetrotters to realize a lifetime of travel”.
“The world of travel has changed and Goway’s community of Globetrotters has changed with it, discovering new and innovative ways to plan travel and explore the world,” stated Fawcett. “I’m excited to spearhead Goway’s marketing transformation and help the brand adapt to the changing expectations of our travellers.”
Prior to joining Goway, Fawcett founded and ran his own communications agency until it was acquired by Vancouver-based firm Major Tom.
With Major Tom, he served as VP Strategy, overseeing the agency’s strategy, creative, and social teams.
During his 10 years in-agency, he worked with a wealth of leading travel brands, including W Hotels, Expedia, and KLM.
With Fawcett leading the marketing transformation at Goway, incumbent Marketing Vice-President Adam Hodge will transition to a new high-level role in the company’s broader organizational strategy.
Don't miss a single travel story: subscribe to PAX today! Click here to follow PAX on Facebook.