David Green, managing director and global vice-president of sales and customer operations at G Adventures, has been named vice chair of the Canadian Association of Tour Operators (CATO), succeeding Stéphanie Bishop of the Globus family of brands.
The announcement was made at CATO's last meeting of members on Dec. 2, 2022.
As an MBA graduate, Green has almost 30 years experience in business strategy across travel retail and travel wholesale backgrounds.
He's an industry advocate who has built a career focused on growth through a customer-centric approach working in the U.K., Australia and Canada.
Green is also a passionate supporter of driving positive change within the industry, including helping businesses, agents and customers to do more to support community tourism and sustainability.
“We are thrilled to have David join the CATO executive as well as extend a huge thanks to Stéphanie for all her service and continued commitment to CATO," said CATO Chair Brett Walker.
The current CATO executive consists of Brett Walker (Collette) Chair; David Green (G Adventures) Vice Chair; Nicole Bursey (Transat) TICO Director and Joanne Dhue (Sunwing) TICO Director.
CATO has also recently established a standing Sustainability Committee Chaired by Emma Cottis (Goway).
CATO is driven by a passionate group of volunteers who donate their time and ideas to advocate for an industry that is diverse, complex and has a foothold in virtually every community across Canada.
CATO’s members include organizations offering tour programs and travel packages originating from Canada to international destinations as well as inbound to Canada, intra-Canada and trans-border.