Collette is ceasing tour operations in Russia and will withdraw from all other business interests in the country in support of freedom and a peaceful resolution.
"At this time, we are dealing with a conflict that is isolated in nature, and distant from the parts of Europe where the majority of our European tours operate," the company said in a statement on Thursday (March 3). "We do not expect any significant impact on tour operations in 2022."
Jaclyn Leibl-Cote, president of Collette, added: “Our thoughts are with the people of Ukraine and we stand with them in support of freedom, a sincere hope for peace, and a rapid de-escalation of this conflict. We are committed to taking care of the places where we travel and will be announcing a commitment through our philanthropic arm to support humanitarian organizations on the ground to help those impacted by the crisis in Ukraine.”
The Collette Foundation is also pledging $200,000 to support humanitarian organizations that are on the ground helping refugees and persons impacted in Ukraine with disaster relief, emergency aid, and food provisions.
"We will keep our travel community informed on our relief efforts and know that together we can make an even greater impact," the company wrote in a post on their LinkedIn page.
Collette is the latest travel company to announce boycotts and other forms of retaliation against Russia in response to the country's invasion of Ukraine.
Most major cruise lines have cancelled port calls in Russia for the upcoming spring and summer season, and beyond, and other leading tour companies, such as G Adventures, have also taken a stand by cutting ties with the country.
The movement has extended to the travel tech sector as well. Yesterday (March 3), Sabre Corporation announced that it has terminated its distribution agreement with Aeroflot, the largest government-majority owned carrier in Russia.
“We are taking a stand against this military conflict. We are complying, and will continue to comply, with sanctions imposed against Russia. In addition, today we announced that Sabre has terminated its distribution agreement with Aeroflot, removing its content from our GDS," said Sean Menke, CEO of Sabre.