Monday,  March 25, 2019  8:39 am

African Travel, Inc. gets ready to expand in Canada

African Travel, Inc. gets ready to expand in Canada
Carl Garbig, seen here at Cape of Good Hope.
Christine Hogg

Christine Hogg is the Associate Digital Editor at PAX Global Media. Prior to joining PAX, she obtained her Honours BA in Journalism from the University of Toronto. Upon graduating, she went on to write for several travel publications while travelling the world. Her longest trip was a three-week stint in Europe, and the shortest was a 16-hour adventure in Iceland. Get in touch: christine@paxglobalmedia.com.

After The Travel Corporation broke the news about the recent appointment of Carl Garbig last Friday (Jan. 4), it's evident that African Travel, Inc. is making its way north of the border to saturate the Canadian market with more Africa travel product.

READ MORE: African Travel, Inc. hires Carl Garbig as its new Canadian director of sales

The U.S.-based company, operating for more than 40 years, specializes in experiential travel to Africa and runs trips in 14 countries. As Canada's very first director of sales, Garbig, who first began representing The Travel Corporation's African brands back in 2011, has just the expertise and passion required to be an ambassador for Canada, where the demand for travel to Africa is constantly growing.

New to selling Africa? No problem!

"With the number of inquiries received from the Canadian market and the need to meet the demand for travel to Africa, African Travel, Inc. identified the need for growth," said Sherwin Banda, president of African Travel, Inc. in an exclusive interview with PAX. "Given our well-established relationships with our travel partners and the need to service their business, [we] created the need in our business to create this position for Carl."

According to Banda, as interest and demand continue to stem from North America, the company will definitely look to add new destinations and experiences throughout the continent to meet the needs of North American travellers.


"Africa is a year-round destination for Canadians, and I look forward to working with all agents to assist in developing their Africa business," Garbig said. "With the substantial growth to African safari destinations for Canadian travellers, being new in selling Africa is not a great issue. We look forward to meeting with our trade partners to discuss their own business goals and to provide comprehensive and effective solutions for success, because Africa is great business."

Sherwin Banda, president of African Travel, Inc.

A few experiences that travellers can currently look forward to with African Travel, Inc. include safaris, cruises, food and wine packages by rail, and luxury island getaways. 

Huge perks for agents who sell

African Travel, Inc.’s business is 100 per cent driven through its agency partnerships, which means the organization currently works with preferred partners who are present in both the USA and Canada. 

"As sales support has continued to grow in Canada, this has warranted African Travel, Inc.’s decision to provide local support to assist our loyal Canadian partners in growing their Africa business," Garbig said. "We have long been established with the travel trade partners given our relationships with the major consortiums. We have a more focused approach in Canada to support the needs of our existing relationships in order to grow our business north of the border."

African Travel, Inc. pays at source commissions on all trips. Departures from Canadian gateways to South Africa are priced in CAD including air-inclusive packages, land packages, FIT’s, and groups (which may also be costed as net pricing). Departures from Canadian gateways to all other destinations are costed in USD.

Starting the new year off on a high note, African Travel, Inc. is also sending six of its top-selling advisors on a luxurious six-night trip to South Africa in 2019. The lucky travel advisors awarded the President’s Top Producers Award will comprise African Travel’s top five producers with the highest revenue, plus the advisor with the most improved year-over-year growth. 

"Our calculations will be based on client bookings between December 2018 and May 2019, for guests traveling between January 2019 and March 2020," Garbig explained. "Winners will be announced in June 2019. See the ATI website for more details on this luxury itinerary including Business class airfare and five-star hotels and lodges."

Carl Garbig pitching in during a ME to WE trip.

Who is African Travel, Inc.?

A relatively new player in the Canadian market, Canadian agents might be curious to know just who exactly African Travel, Inc., is.

According to Garbig, the following points will be helpful for agents to get more familiar with the brand.

  • We Know Africa: It isn’t just a slogan but our ethos. We are passionate and knowledgeable experts who have lived and travelled extensively throughout the continent.
  • Local Here and There: With local offices in Africa, we have earned an enviable position of influence and negotiating power with our on-the-ground partners.
  • 5-Star Service: We guarantee exceptional service to your clients every step of the journey with us.
  • #AfricanTravelCares: In partnership with the TreadRight Foundation, we are committed to make travel matter by supporting people, wildlife & the planet for generations to come.
  • Family of Brands: African Travel, Inc. is proud to be a member of The Travel Corporation, a family-owned company with more than 100 years of expertise in luxury travel.

With agents every step of the way

As a year-round destination, agents can also start selling more Africa by visiting African Travel, Inc.'s website, and register for regular updates and the newsletter. Agents are advised to also sign-up to the Agent Portal by visiting where they can access exclusive offers, marketing resources and training tools

African Travel, Inc. also offers other agent resources such as co-branded websites, three-way conference calling, E-learning with African Travel University, social media content development, safari and trade show support and educational trips.

Agent may reach Carl anytime via carlg@africantravelinc.com with any questions they may have regarding selling travel to Africa.



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