Friday,  October 22, 2021  12:20 am

Turks & Caicos announces changes in Canadian office; appoints Pamela Ewing as new director of tourism

Turks & Caicos announces changes in Canadian office; appoints Pamela Ewing as new director of tourism
Pamela Ewing, director of tourism, Turks and Caicos Tourist Board.

The Turks and Caicos Tourist Board has appointed Pamela Ewing as director of tourism.

Over in the Canadian office, after more than 20 years, Rosemarie Wilson, regional marketing manager, will retire, effective Apr. 17, 2020.

The Toronto office will remain operational and staffed by marketing officer Layton Lewis.

Chairman of the Tourist Board Adelphine Pitter commented, “The Board of Directors is pleased to appoint Pamela Ewing as the new Director of Tourism after a thorough recruitment process and review of 15 applicants. Ms. Ewing brings a wealth of expertise to the role having spent fifteen years representing the destination in the US market. We look forward
to working with Ewing to execute strategic plans to promote and position the Turks and Caicos Islands as the premier vacation destination in the Caribbean."

“I am grateful for the privilege to be appointed Director of Tourism for my beautiful Turks and Caicos Islands!" Ewing said. "I look forward to being able to continue the development of brand TCI to the next stage. We will continue working with our industry stakeholders and my team to improve our luxury five star brand, which you all know and love. I am excited for what is to come!”

An accomplished professional with more 20 years of success across the travel, hospitality, and marketing industries, Ewing brings a thorough array of knowledge and experience to her role.

Ewing joined the Turks and Caicos Islands Tourist Board in 2004 as Regional Marketing Manager, and was instrumental in establishing an office in New York; creating a global brand presence for the Turks and Caicos Islands; and producing dynamic marketing campaigns, which amplified tangible aspects of the brand including “World’s Best Beach” and positioned the Islands as one of the most accessible destinations for short- and long-term stays. 

Don't miss a single travel story: subscribe to PAX today!