Swan Hellenic has announced that Gordon Dirker has been appointed vice-president of sales, North America.
Dirker will be joining the company from Aug. 8, reporting directly to Alfredo Spadon, Swan Hellenic’s senior vice-president of global sales and marketing.
Dirker brings Swan Hellenic over 24 years of senior-level cruise and travel industry experience, most recently as vice-president of business development, Americas, at Celestyal Cruises, and as vice-president Americas of Hurtigruten.
Prior to this, Dirker spent 18 years in progressively senior roles at TTC, a leading global travel and leisure group.
Dirker has an impressive track record of strategic high-end brand and team building, which have combined with strong internal and external customer service values to drive outstanding sales and marketing achievements.
"We’re delighted to welcome Gordon Dirker to our North America Team. Gordon is a dynamic professional with strong strategic vision who really 'gets' what Swan Hellenic offers sophisticated modern cruise-goers with a thirst for knowledge and taste for adventure," said Spadon. "He’s a perfect fit for the pioneering spirit and high service standards that have always distinguished Swan Hellenic. Gordon is taking over from Lori Sheller, who I’d like to take this opportunity to thank for her valued work.”
Dirker added: “I’m really fired up to join such an iconic high-end brand. The only one to offer cultural expedition cruises across all seven continents worldwide and to the most inspiring locations on elegantly indulgent ice-class ships."