Accor has launched a new digital campaign featuring actor Neil Patrick Harris, who teaches customers how to be a “real person” again through the lens of travel.
The campaign shows how the actor masters the art of “acting human” in today’s new context with light-hearted etiquette lessons based on travel-related themes such as Dressing, Planning, Greetings, Small Talk and Relaxing.
Promoting Accor’s summer savings offer, Get Real - Experience it ALL, the campaign is a comedic take on "easing back into the real world and into travel again," Accor says.
The campaign also highlights the relaunch of ALL - Accor Live Limitless, Accor’s lifestyle loyalty program that provides travellers with a gateway to exclusive advantages, services and experiences.
The campaign, which is live now through September 6, 2021, will host all video content, new tutorials released bi-weekly, and summer offers available at in-demand brands and hotels across North & Central America, including Fairmont, Faena, Sofitel, Banyan Tree, SLS, SO/, 21c Museum Hotels, MGallery, Pullman, Swissôtel and Novotel, on the microsite www.ALLgetsreal.com.
"We are thrilled to partner with Neil Patrick Harris for this new campaign. Coming off of a challenging year, we saw an opportunity to engage with people in a thoughtful, fun, lighthearted manner,” said Jeff Doane, Chief Commercial Officer, North & CentralAmerica, Accor. “We know everyone is in a different place in terms of their comfort level with travel – and frankly, just in their day-to-day life – so our goal is to be here, ready to welcome all, whenever and wherever they’re ready to start exploring and discovering again.”
“I have always loved and appreciated great hotels and the amazing hospitality experiences that travel provides, so partnering with Accor was a natural fit given the brand recognition and presence they have globally,” said Harris. “This campaign will hopefully inspire and bring new energy to the idea of travelling again, but with a sense of play, and with a bit of humour and a smile.”
Accor’s summer savings offer, Get Real - Experience it ALL, delivers up to 30 per cent savings for bookings made by September 6, 2021, for stays through December 31, 2021.
Members of ALL – Accor Live Limitless save more, with a special Member rate that delivers an additional 10 per cent off, plus 3X Reward Points on all ‘Get Real - Experience it ALL’ bookings.
ALL – Accor Live Limitless invites members to experience more of what they love through benefits and rewards in travel, dining and everyday life. Among the most valuable in the industry, ALL Reward points are highly flexible, allowing members to earn points, even when they’re not staying at anAccor hotel, and then redeem their points for unforgettable moments around the globe.
To join Accor’s award-winning loyalty program, click here. To learn about the extensive measures Accor is taking to safeguard, protect and care for its valued guests and employees, visit ALLSafeandWell.com.
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