Kevin Lorton has been named vice-president of sales at American Queen Voyages.
As the former regional vice-president for California for American Queen Voyages’s sister brand, City Cruises, Lorton brings decades of hospitality experience to his new role, which focuses on leading the sales and revenue management teams, strengthening the brand’s customer relationships and driving revenue growth.
"With his years of hospitality expertise, exceptional sales acumen and proven track record, we are thrilled to welcome Kevin Lorton to the AQV team,” says Adam Peakes, president of parent company Hornblower Group.
“As someone who has previous experience with our sister brand, I’m looking forward to the fresh new ideas Kevin brings to the table as we continue to level up our services for American Queen Voyages.”
Having been with Hornblower Group for more than 30 years, Lorton has worked with City Cruises’s operations across northern California, greater Los Angeles, Long Beach, Orange County and San Diego, as well as at historic event facility The Abbey in Balboa Park.
His previous roles with the company have included vice-president and general manager of greater Los Angeles and Orange County, director of sales and marketing, promotions manager and public cruise manager.