Exodus Travels has appointed Roy Reif to the position of General Manager, North America, effective immediately.
In his new role, Reif will build on Exodus’ existing high standards of excellence while looking for ways to continuously improve the North American segment of the business and keep up with increasing demand for their portfolio of adventure products.
"I'm honoured to be joining a company I have admired for years and to share in Exodus’ vision to be the world’s best active & adventure travel company,” said Reif in a release. “I look forward to joining the North America team as we continue to set a higher standard of excellence for travelers, and to raise the bar on responsible and sustainable tourism practices in our industry.”
Reif’s enthusiasm for adventure travel was developed through his time as a hiking guide in the Rockies, and further refined as he studied journalism, environmental sciences, and his master of business administration.
Though new to the Exodus Travels team, Reif’s familiarity with Exodus and other Travelopia brands is thorough, as he previously worked for TourRadar in Business Development managing the Exodus, Zegrahm Expeditions, International Expeditions, and Quark Expeditions account. Prior to that, he was an Assistant Grounds Manager for TrekAmerica and Grand American Adventures.
With his commitment to responsible travel and sustainability and his diverse experience in the travel industry, Reif intends to further strengthen Exodus Travels’ position as a leading adventure tour operator and global travel authority, and support its robust growth in North America.
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