Flight Centre Travel Group has appointed Chad Godfrey as SVP, Marketing, Northern Hemisphere, effective May 1, 2022.
Based in Boston, he will be responsible for all marketing efforts in the Northern Hemisphere for the company’s leisure brands including Flight Centre, Liberty Travel, and GOGO Vacations.
Godfrey will also steer digital and partnerships strategies globally as part of Flight Centre’s global marketing leadership.
The company’s focus on this role reflects the significant digital component of its “retail transformation."
Godfrey most recently held the role of SVP, Global Head of Digital at Flight Centre Travel Group for its corporate brands portfolio, including FCM and Corporate Traveler, which have both successfully undergone major rebranding and product launches over the past two years with a focus on digital marketing and website experience.
In his new role, Godfrey will lead and implement efforts to convert leisure marketing strategy into action, and to ensure successful deployment and progression of a customer-centric retail offering.
Simultaneously, he’ll sharpen plans for longer-term marketing-driven success and discipline scalability. Godfrey will balance work across brands in the Northern Hemisphere to ensure marketing efforts deliver on business goals.
Godfrey brings a strong record of digital and traditional marketing experience and results to the role prior to his Flight Centre leadership roles.
He held several senior positions at businesses in the Greater Boston area, playing a key role in BuyerZone’s acquisition by Tech Media Network (Purch), Gemvara’s acquisition by Berkshire Hathaway, and the retail launch of HOTSHOT, a sports drink developed by a Nobel Prize winner at Harvard University.
“Leisure travel is rebounding rapidly, particularly in our core markets.” said Marc Casto, president of leisure at Flight Centre. “Chad brings a track record of success in traditional and digital marketing, as well as leading global teams. His experience and knowledge will greatly advance our expansion into both the direct to consumer as well as our outreach for travel entrepreneurs who seek to maximize their sales."
Chad Godfrey added: “I couldn’t be more excited to be returning to the leisure space at Flight Centre and helping to drive the digital and retail transformations that are underway. To do so as the world’s thirst for travel returns after long-term travel restrictions gives us all this great feeling of both purpose and opportunity to support our customers.”
Chad is a graduate of Colgate University in Hamilton, NY also holding an MBA from Bentley University.