BranchUp says Anne Marie Moebes, a 40-year travel industry veteran, will head up its marketing and educational strategy.
“We are extremely pleased and excited to have Anne Marie join our talented team at BranchUp,” said Michael Drever, BranchUp's CEO, in a press release. “She has spent her career working with, and advocating for, travel advisors and her experience, entrepreneurial skills and mindset make her a perfect addition to the BranchUp team. She will play a key role in the next phase of our growth and development.”
Moebes has held numerous executive positions within travel including publisher of Travel Market Report and the Travel Market Place shows in Canada; founder and co-owner of Curves Travel; CMO at TRAVELSAVERS; Director of Travel Agency Marketing at Alamo Rent a Car and 11 years at ASTA.
“I am extremely excited to be working with successful entrepreneurs Mike Drever and Peter Steele—as well as the entire BranchUp team,” said Moebes in a press release. “They clearly understand the role of the advisor and the need to keep selling while others do their marketing. They have built an extraordinary social media platform for travel advisors that is efficient, consistent, and free.”
She added: “At the same time providing a solution for travel suppliers in reaching qualified customers without bypassing the advisor and keeping their brand integrity.”
BranchUp is a travel technology company that empowers travel advisors and suppliers through social media solutions to reach their customers daily.
BranchUp offers daily social media posts using supplier ads and inspirational travel posts to over 35,000 travel advisor subscribers in North America, representing more than 7.5 million consumer followers.
The marketing is free to advisors that have a Facebook business page, the company says.
“In my mind, this is the B2B2C solution we have all been seeking for travel advisors as it communicates directly with the advisor’s clients. Once the consumer shows interest in an ad or post, the advisor is notified by email stating that “X” follower is interested in” Y” product, enabling them to follow up immediately with their customers,” said Moebes.