Hyatt Hotels Corporation will integrate more than twenty European Inclusive Collection resorts into the World of Hyatt loyalty program, the company announced Wednesday (Dec. 14).
And, as PAX alluded to earlier this month while covering this year’s Amazing Agent Celebration, Hyatt will also rebrand the AMR Collection to the Inclusive Collection.
Following the Inclusive Collection launch in May 2022, guests and members will now have more all-inclusive resort options to choose from in the Americas and Europe, with additional European resorts in the Inclusive Collection expected to join World of Hyatt soon.
Hyatt first entered the all-inclusive segment in 2013 with the launch of the Hyatt Ziva and Hyatt Zilara brands.
It added the AMR Collection portfolio in 2021 after acquiring the Apple Leisure Group.
In the last four years, Hyatt has doubled its number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio.
“Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program,” said Erica Doyne, senior vice-president of marketing and communications, Inclusive Collection, Hyatt.
“As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”
Hyatt’s portfolio of nine global all-inclusive brands will continue to bring immersive experiences to guests and members with Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas brands.
The Inclusive Collection offers travellers one of the largest portfolios of all-inclusive resorts in the world including more than twenty new resorts in Spain with other destinations expected to join soon.
World of Hyatt’s increasing member base (up 20 per cent in 2022 alone) expects to drive incremental demand, including to beach destinations such as Mallorca and Menorca in Spain.
Openings in Europe
Through the acquisition of Apple Leisure Group, Hyatt has moved to provide more all-inclusive offerings to cater to leisure travellers – in Europe especially.
Five distinct all-inclusive resorts in Bulgaria’s popular Black Sea destinations, Sunny Beach and Obzor, are expected to open in 2023 and 2024.
The properties are expected to be branded Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts and will bring Hyatt’s all-inclusive brand experiences to Eastern Europe, providing guests and members further access to leisure travel options in desirable locations.
The first Dreams Resort & Spa in Portugal’s Porto Santo in Madeira will further strengthen Hyatt’s European brand footprint and offer guests of all ages the ability to enjoy access to more than 10 a la carte restaurants, seven bars and more.
In addition, Hyatt Vivid Hotels & Resorts, the newest brand under the Inclusive Collection portfolio, is designed for the next generation traveller seeking engaging, adults-only, all-inclusive vacation experiences in a unique atmosphere.
The brand will offer crafted culinary experiences, wellness, and nutrition classes, as well as engaging activities and entertainment in a relaxed, casual setting.
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