Saturday,  September 25, 2021  2:38 am

RIU unveils RIU Pro, a one-stop shop for travel agents

  • Hotels
  •   10-15-2020  9:12 am
  •   Pax Global Media
RIU unveils RIU Pro, a one-stop shop for travel agents
Pax Global Media

RIU Hotels & Resorts has unrolled a new tool called RIU Pro for tourism industry professionals. 

The new website reflects RIU's commitment to developing a powerful, agile and versatile cutting-edge tool that offers everything travel agents need to do their work in a single website. 

This project was built from a desire to facilitate travel agents’ work as much as possible and follows a process of actively listening to their needs and wishes. 

"The compulsory pause caused by the COVID-19 pandemic has provided the time needed to give this project its final push. It entails significant innovation in RIU’s marketing area, as well as major optimization of time and resources, both for RIU itself and for the agents," the company said in a statement. 

“Travel agents have been key in our history. It all started with that first visit to Germany’s travel agencies in 1954, through which my father Luis Riu Bertrán booked out the 80 beds in our first hotel, Riu San Francisco. Since then, our relationship with professionals in the sector has done nothing but grow. Given the tradition, loyalty and the enormous importance they have for our business, it was key for us to offer professionals the very latest technology, so they can accompany us for the next 65 years, at least,” stated Luis Riu Güell, CEO of RIU Hotels & Resorts.

The new tool incorporates the Riu Partner Club loyalty programme and access to the Riu Brand Centre database and image bank in the same website, as well as all the information, news and announcements about RIU that are relevant to travel agents. 

Agents can go to and enter their usual passwords to access all the functions and new features. 

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