Sunday,  August 14, 2022  3:19 pm

Playful luxury: SO/ Paseo Del Prado opens in Havana

  • Hotels
  •   02-24-2022  4:26 am
  •   Pax Global Media
Playful luxury: SO/ Paseo Del Prado opens in Havana
The rooftop pool at SO/ Paseo del Prado La Habana. (SO/Hotels & Resorts)
Pax Global Media

Havana just got a little more glamourous with the opening of SO/ Paseo del Prado La Habana, a new property with a playful approach to luxury in one of the most emblematic neighbourhoods of Cuba’s capital city.

Operated by Accor’s avant-garde lifestyle brand, SO/Hotels & Resorts, the hotel features 250 light-filled guestrooms on nine floors, including eight suites, and the design of each room is subtly infused with the creative spirit of one of three dance styles – classical ballet, salsa or son Cubano.

Every room features spectacular floor-to-ceiling views of the sea, the neighbouring Malecón, Paseo del Prado, and the hotel’s sweeping patio and show-stopping rooftop pool.

SO/ Paseo del Prado La Habana exterior. (SO/Hotels & Resorts)

The hotel opened briefly prior to the pandemic before closing its doors in March 2020 as global tourism plummeted due to the pandemic.

Its reopening injects new life into Havana’s recovering hospitality scene.

“SO/ is one of the most high-energy, fashionable and edgy brands within Accor’s luxury portfolio, combining the vibrant energy of the locale, energizing entertainment and creative food and beverage experiences with modern luxury service,” said Heather McCrory, CEO, Accor North & Central America. “Avant-garde design and fashion are also at the heart of the SO/ brand, and the new hotel in Havana will be a welcomed and exciting addition to our fast-growing network.”

The new hotel sits on Havana's Malecón, Paseo del Prado. (SO/Hotels & Resorts)

SO/ Paseo del Prado La Habana was designed by the renowned French architect, Michel Regembal.

With design at the core of the SO/ brand, the hotel in Havana will unfold as a glamorous yet playful masterpiece featuring the creative signature of celebrated Spanish fashion designer Agatha Ruiz de la Prada – from the hotel’s emblem to the staff’s stylish uniforms.

“The life of SO/ Paseo del Prado La Habana begins in this special year, the 500th anniversary of Havana itself,” said Jean Philippe Hubau, general manager, SO/ Paseo del Prado La Habana. “We feel this is a bright and exhilarating way to start, as our goal is to become the most sought-after lifestyle address in Havana – a city that captures the imagination like no other place on earth. The hotel provides a fascinating mix of social spaces, audacious experiences and distinct ‘Just Say SO’ services to celebrate the Cuban culture, surprise and amuse even the most sophisticated jet-setters, and captivate the hearts of Habaneros as well.”

SO/ Paseo del Prado La Habana "Ballet Suite." (Supplied)

SO/ Paseo del Prado La Habana is located at the intersection of Paseo del Prado and Malecón, just a one-minute walk from Habana Vieja (Old Havana), a World Heritage Site filled with ancient monuments, forts, churches and palaces.

A seven-minute walk takes guests to Central Park and the Gran Teatro de la Habana, while a stroll along the Malecón boardwalk to the El Vedado district provides a glimpse into the city’s wide avenues, aristocratic villas and ubiquitous 1950s American series cars.

The hotel features 250 light-filled guestrooms. (Supplied)

At the idyllic Cosecha Restaurant, guests of SO/ Paseo del Prado La Habana are invited to begin the day with organic and wholesome breakfast fare.

The SO/ SPA, SO/ FIT gym and the infinity pool with a signature pool bar provide daily rejuvenation and wellbeing experiences.

SO/ is a high-energy, fashionable and edgy brand within Accor’s luxury portfolio. (Supplied)

The hotel’s Chocolate Shop, Origen, is a charming spot where guests and locals pop in for savoury European-inspired pastries, artisanal chocolates and Cuban coffees; while the lobby bar, MIXO, attracts stylish Habaneros and international guests to enjoy a lively atmosphere set amongst great views.

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