Playa to launch new all-ages resort in Samaná, Dominican Republic

Playa Hotels & Resorts will manage a new Wyndham Alltra resort in the Dominican Republic, the company announced Monday (March 13).  

The agreement provides Playa management with a 404-room resort in Samaná, Dominican Republic, which will be renovated and rebranded as Wyndham Alltra Samaná, targeting the all-ages segment. 

The opening date of the rebranded resort is set for the third quarter of 2023.

Wyndham #4

This will be the fourth Wyndham Alltra resort managed by Playa Hotels & Resorts, which speaks to the brand's strong performance and growing appeal since first launching in late 2021. 

The first all-inclusive brand from Wyndham Hotels & Resorts, Wyndham Alltra pairs the scale and resources of the world's largest hotel franchisor—including its unmatched ability to drive sales, marketing and distribution via nearly 100 million enrolled Wyndham Rewards members—with Playa's proven ability to provide best-in-class hospitality and exceptional guest value.

READ MORE: On Location - Wyndham Alltra Cancun is a “new all-inclusive way to travel”

As part of the Playa's 10th anniversary expansion plan, this latest agreement allows the company to diversify geographically and grow the Alltra concept in a new territory for Wyndham. 

"We are pleased to continue the growth of the Wyndham Alltra brand and are excited to launch a new property in a fast-growing region of the Dominican Republic. Many developers are beginning to hear about Samaná, and we're excited to support the awareness of this desirable destination with the opening of this new resort," said Fernando Mulet, chief investment officer for Playa Hotels & Resorts.

Located in the northeast corner of the Samaná peninsula, an upcoming area known for its impressive setting near spectacular beaches and the Cordillera Samaná mountain range, property owners will be renovating the resort to align with Alltra standards. 

Renovations will focus on main common areas, food and beverage outlets, and guestrooms and it is being designed to cater to the upper-midscale segment, Playa said. 

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