AMResorts and Grupo Hotelero Santa Fe are bringing a Breathless Resorts & Spas property to Tulum in 2021, the latest result of a recent partnership between the two brands.
Breathless Tulum Resort & Spa, a Grand Tourism category resort as designated by the Mexican Secretary of Tourism, is slated to open in 2021 and will be comprised of 300 suites. The property will feature gourmet dining, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed minibar, daytime activities, beach club, live nighttime entertainment, included taxes and gratuities, and more.
AMResorts will oversee brand management, sales and marketing of the resort, while HOTEL will be responsible for operating the property, the companies said. The partnership was announced earlier this year, co-branding three resorts in Punta Cancun, Los Cabos and Nuevo Vallarta under AMResorts’ new brand, Reflect Resorts & Spas and Krystal Grand.
“Our strong relationship with Grupo Hotelero Santa Fe demonstrates ALG is the right resort brand management partner for owners seeking to maximize their investments through our powerful distribution channels,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG. “As Tulum welcomed more than 300,000 visitors this summer alone, we are excited to expand our presence in one of Mexico’s top travel destinations.”
This development is aligned with Grupo Hotelero Santa Fe’s diversification strategy which contemplates growth in the resort segment with partners. With this deal, Group Hotelero Santa Fe’s portfolio will reach 28 hotels and 6,932 rooms in 18 cities across Mexico, including hotels currently in construction or expansion.