AMResorts’ travel agent loyalty program, AMRewards, celebrated new milestones in 2016, the company has announced. The U.S. and Canada markets experienced an 82 per cent increase in the number of group bookings, in addition to a 78 per cent increase in total bookings in 2015. AMRewards’ registered agent portfolio also grew 33 per cent in 2016.
“In two short years, we have created a program that has awarded more than $11 million worth of redeemable rewards for our travel agents,” said Jan LaPointe, senior director of sales & marketing, Canada and AMRewards. “Our promise is to continue supporting our invaluable travel agents by cultivating new resources and incentives to better their business efforts.”
Benefits for travel agents through the AMRewards platform include:
- Bookings are validated and points are earned faster by allowing the collection of names for each room with a group entry;
- Points can be used for travel agents to bring children along on a family-friendly vacation;
- Coming in spring, agents can book their own stays directly through AMRewards using a new, online booking engine designed to provide faster confirmation times;
- Agents will soon receive a new, complimentary AMRewards Visa prepaid card with a 5 per cent cash back program when shopping at select retailers.
Further information is available by visiting www.amrewards.amragents.com.