Tuesday,  June 25, 2019  7:32 am

ALG continues European expansion with Alua purchase

ALG continues European expansion with Alua purchase

Apple Leisure Group will purchase a majority share in Spanish hotel chain Alua Hotels & Resorts, integrating the chain to its portfolio as a mid-market offering.

Under the agreement, ALG will now manage more than 4,000 rooms in Spain, aiding the strategic plan of the company’s European division by establishing a strong presence in popular tourist destinations across the Mediterranean.

READ MORE: AMResorts heads to Europe in 2019

Javier Águila, CEO of Alua Hotels & Resorts, will assume the role of President of Apple Leisure Group Europe and will join the executive committee of the U.S. based parent company, while Jordi de las Moras will continue as Managing Director of the European division.

“The addition of Alua Hotels & Resorts to Apple Leisure Group’s portfolio is a true testament to our strong commitment to growing our company footprint in Spain,” said Alex Zozaya, CEO of Apple Leisure Group. “This acquisition is just the beginning of ALG’s European expansion plans and future contributions to the market’s burgeoning tourism sector.”

The Alua purchase marks the latest expansion by Apple into Europe; earlier this year, it was announced that AMResorts (also owned by ALG) will make its first foray into Europe in 2019, with the opening of four resorts in Spain.