Friday,  September 25, 2020  5:31 am

From trash to flash: Virgin Voyages' The Band to help fight ocean pollution

From trash to flash: Virgin Voyages' The Band to help fight ocean pollution

Virgin Voyages’ new wearable smart band will allow cruisers to access their cabin and on-board amenities while simultaneously fighting ocean pollution.

The Band, a smart bracelet for passengers which will debut April 1 aboard the Scarlet Lady, is made from recycled ocean plastic through a partnership with environmental firm BIONIC Yarn. According to Virgin, rope material for The Band is built entirely from BIONIC yarn and contains six grams of marine and coastal plastic, equivalent to one-half of a plastic water bottle that washes ashore.

The lightweight accessory, which can be kept by passengers as a souvenir, will be delivered to cruisers by mail prior to sailing and will allow passengers to:

  • Access their cabins, serving as a room key
  • Board the ship with ease
  • Pinpoint location for delivery of Shake for Champagne
  • Make onboard purchases and pay for the drinks tab
  • Game at the casino
  • Acts as a VIP pass for Suite Sailors to enter Richard’s Rooftop

To complement The Band’s ease of navigation, The Sailor App will be available in the coming weeks for cruisers to complete the check-in process, book Shore Things and so much more.


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