Uniworld Boutique River Cruise Collection has announced U BY UNIWORLD, a new brand geared to a younger generation of travellers, set to launch sales in March 2017 and begin sailings in early 2018.
Offering “immersive, authentic and adventurous experiences for the next generation of river cruisers,” according to a company statement, U BY UNIWORLD will offer experiential itineraries and focus on longer stays along the rivers of Europe, including stops in such cities as Amsterdam, Paris and Budapest.
“U BY UNIWORLD will deliver the same superb quality of authenticity and personalization that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travellers to experience the pulse of Europe,” said Ellen Bettridge, president & CEO of Uniworld. “We are targeting an active traveller between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience.”
Two of Uniworld’s existing ships – the River Baroness and the River Ambassador – will undergo extensive renovations and design changes that will tailor the ships to be completely dedicated to the U BY UNIWORLD experiences from early 2018. The ships will feature a contemporary look and feel in all public areas and open spaces and offer communal tables for dining, with a new culinary program, creative mixologists and international DJs onboard.
“U BY UNIWORLD is poised to define the river exploring experience for an entirely new demographic,” said Brett Tollman, chief executive of The Travel Corporation. “Uniworld being an integral member of TTC’s family of brands gives us a great advantage, as we have been able tap into the worldwide expertise of our leading youth brands Contiki and Busabout, in order to fully realize this expansion of the Uniworld brand.”
Additionally, Uniworld is announcing a social media campaign, #AllAboutU, in order to collate personalized suggestions and requests for all aspects of the U BY UNIWORLD experience, from the itineraries’ adventures and other content to the amenities, dining, music and much more. The all-new U BY UNIWORLD brochure, website and other information will be released and bookable early in 2017.