Norwegian Cruise Line (NCL) is going after the “Hot Stuff” for its newest ship Norwegian Prima.
“Raising the curtains” on some of the onboard experiences that passengers can discover on their new 3,215-guest vessel that arrives in summer of 2022, the cruise line that "Summer: The Donna Summer Musical" will be an "interactive headlining act" on its new ship.
The Tony Award-nominated musical (which was actually one of the last theatre shows to play in Toronto, ON before the COVID-19 pandemic hit), tells the story of singer Donna Summer's rise from young starlet to the Queen of Disco.
The 75-minute, glittery show features a score of more than 20 of Summer's mega hits, including "Bad Girls," "Last Dance," and "Hot Stuff,” and NCL calls it a “first at sea where the theatre itself transforms into a full disco.”
“Guests can become a part of the show and dance to Summer's all-time medleys,” the company said on Tuesday (Sept. 21).
Taking guests from the disco glam of "Summer" to the neon lights of "Light Balance Universe" featuring Light Balance, the golden buzzer winner from "America's Got Talent," the one-of-a-kind dance crew will bring their jaw-dropping visual effects and style to Norwegian Prima.
“Guests will experience high-energy choreography and acrobatics while partaking in a multisensory light spectacular,” NCL said.
Prima Theater & Nightclub
All of Norwegian Prima's headlining acts will unfold in a groundbreaking transformational theatre.
The three-story venue, designed to convert the space from a state-of-the art performance stage to expansive dance floor, will feature a customizable seating layout and moving LED screen that lowers from the ceiling and is nearly half the size of the venue.
The extravagant high-energy nightclub's SENSORIA theme provides clubgoers an “out-of-body experience” where they can dance late into the night and enjoy a kaleidoscope of high-energy music and innovative special effects.
"We're not just elevating the guest experience, we're giving it an adrenaline rush and multisensory overload," said Harry Sommer, president and CEO of NCL. "When we launched Norwegian Prima, we aimed at going beyond expectations, providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of unforgettable experiences, and this latest unveiling of our entertainment and onboard activities lineup is going to have the wow-factor they've yearned for in a much-anticipated cruise vacation."
Interactive game shows
In addition, Norwegian Prima will “push the boundaries” of entertainment as it rolls out game show experiences that allow guests be part of the show and have an opportunity to win grand prizes.
These immersive productions, powered by Fremantle Media, takes the Prima Theater and Nightclub and transforms it into a large-than-life production set where guests can be participants in some of the world's most iconic game shows including:
- "The Price is Right LIVE on NCL" where guests will "Come on Down," and bid their way to participate in pricing games and have the opportunity to spin the wheel for a chance to win big in the showcase showdown.
- "Supermarket Sweep LIVE on NCL" the Prima Theater and Nightclub will transform into a full-scale grocery store, where teams of contestants will race the aisles in a fast-paced game show of trivia questions, product knowledge and speed.
- "Press Your Luck LIVE on NCL" brings a suspense at sea to an American family favorite game classic, as guests are up against the big board to answer trivia questions in hopes to win big.
- "Beat the Clock LIVE on NCL" is the ultimate team competition game where guests will need luck, speed and strategy to complete hilarious challenges; all against the clock.
NCL is also upping the ante on Norwegian Prima, offering the first-ever three-level racetrack, the Prima Speedway, as well as other adrenaline rushes, such as The Drop (the world's first freefall dry slide where users will experience a 10-story plunge), its Tidal Wave waterslide and The Galaxy Pavilion, an indoor virtual gaming complex.
Norwegian Prima will also boast a redefined The Haven by Norwegian, NCL's ultra-premium keycard only access ship-within-a-ship concept.
Busy at sea
With voyages beginning August 2022, Norwegian Prima, the first of six ships within NCL's all new Prima Class, will offer Brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk.
In Northern Europe, Norwegian Prima will sail from Aug. 17-Sept. 13, 2022, with 10-day sailings from Amsterdam and Copenhagen to Northern Europe, the Norwegian fjords and the Baltic regions.
After that, the ship will cross the pond to New York, where it will offer cruises to Bermuda and the Caribbean; then it’s off to Texas (an NCL debut), where Miami-Caribbean cruises will follow.
After Norwegian Prima concludes her inaugural year, she will be the only vessel during the winter 2023 and 2024 season offering seven-day voyages to the Western Caribbean out of Galveston, Texas, providing the most extensive port experiences in the region with every itinerary visiting four ports.
Norwegian Prima will call to Costa Maya and Cozumel, Mexico; Harvest Caye, the Caribbean's premier island destination in Belize and exclusive to guests of NCL; and Roatan Island, Honduras, with all visits featuring between eight and nine in-port hours.