Royal Caribbean Cruises Ltd named two senior company executives to chart the future course of the company’s two largest brands, with the appointment of Michael Bayley as President/CEO of Royal Caribbean International and Lisa Lutoff-Perlo as President/CEO of Celebrity Cruises.
Both appointments are effective immediately, said a release from Royal Caribbean.
Bayley assumes Royal’s helm after a successful term as Celebrity’s President and CEO. At Celebrity, he delivered strong results while building the company’s “modern luxury” positioning, which resonated successfully with Celebrity’s sophisticated customer base. Before his Celebrity role, Bayley served in several senior roles at Royal Caribbean International, including Executive Vice President of Operations.
Lutoff-Perlo began her company career as a district sales manager in her native New England. She moves to her new role from her position as Executive Vice President, Operations at Royal Caribbean, where she played a critical role in the recent launch of Quantum of the Seas, the first in the company’s newest class of ships.