James Rodriguez has been named president and CEO of Atlas Ocean Voyages, taking the helm of the luxury adventure cruise line on Monday (Aug. 1).
Bringing more than 20 years of proven success in the industry, Rodriguez joins the company at a pivotal time of brand development and growth.
With the successful launch of World Navigator and the upcoming November launch of the brand’s second vessel, World Traveller, his extensive experience in the areas of sales, marketing, operations, human resources and guest experience will be "essential in propelling the brand forward in the areas of innovation, trade partnerships and guest acquisition," according to a company press release.
"James’ entrepreneurial experience in helping build and market successful brands will be a key advantage as we continue to introduce our new brand to the North American market,” said Mário Ferreira, chairman of Mystic Invest Holdings, parent company of Atlas Ocean Voyages. “James has an unwavering passion for the cruise industry and a reputation for being a champion of travel advisors. We are confident that, under James’ leadership, Atlas Ocean Voyages will be the best small luxury expeditions cruise line in short order.”
An "extraordinary opportunity"
Rodriguez called it an "extraordinary opportunity," saying that he is "deeply honoured to be joining the Atlas team."
“Only one year in service, Atlas is already an established cruise brand with elegantly designed expedition ships that sail to bucket-list destinations and an exceptional staff and crew who deliver excellent service. Looking forward, we will continue to build upon that success by further enhancing the guest experience aboard our luxurious ships. In addition, we are committed to strengthening and expanding our relationships with the trade community, as we highly value our travel partners and are grateful for their support in recommending Atlas," Rodriguez said.
Rodriguez began his cruise industry career with Crystal Cruises and subsequently joined Oceania Cruises in 2003 as a key founding team member.
At Oceania, he served as executive vice-president of sales and marketing and helped build the brand in the areas of omni-channel marketing, sales, corporate communications, loyalty programs, guest services, new product development, sustainability initiatives and corporate philanthropy.
Atlas Ocean Voyages' World Navigator, launched in August 2021, and World Traveller, launching November 2022, both feature 98 suites, solo suites with no single supplements, and staterooms, and are the line’s first two small expedition ships bringing travellers to smaller, authentic, and exclusive locales.
Three additional sister ships, World Seeker, World Adventurer and World Discoverer, will join the fleet through 2024.