Thursday,  June 30, 2022  2:33 am

Cruise sector needs agents, says CLIA

Cruise sector needs agents, says CLIA

As the demand for cruising continues to grow, travel agents are playing an increasingly important role in the consumer travel process, according to Cruise Lines International Association's (CLIA) third Travel Agent Cruise Industry Outlook Report of 2016.

The report is the third installment in an ongoing quarterly research study from CLIA, designed to forecast trends in the cruise industry among the travel agent community. Key findings from the third Travel Agent Cruise Industry Outlook Report of 2016 include:

Cruises Continue to Gain Popularity

According to the report, cruise travel continues to be popular among all types of travelers across all cruise segments. Of these, river cruising shows the most growth with six out of ten (64 per cent) travel agents expecting to sell more river cruise packages this year and 21 percent expecting to see significant growth in river cruise sales. Aside from river cruising, more than half (54 per cent) of travel agents expected to see growth in the large ocean ship segment.

Strong Sales

The report found that continued cruise popularity also brings in steady sales growth. Nearly three out of four (73 per cent) travel agents expect increased sales this year while 15 percent expect no change. To bolster this finding, 27 per cent of those travel agents are anticipating sales increases of ten percent or higher. The steady rise in sales speaks volumes to the vital role of travel agents in the consumer travel experience.

Luxury and Inclusivity

Travel agents participating in the report also stated that clients are looking for all-inclusive cruising options, especially on luxury cruises. Two-thirds (66 per cent) of agents said that all-inclusive options were very important for their clients booking luxury cruises followed by 58 per cent reporting that luxury cruise clients most valued a unique travel destination.

The full report is available here.