Citing a strong demand for 2022 small-ship experiences, Hurtigruten Group says its booking levels are almost 50 per cent higher than pre-pandemic levels.
The update comes as the expedition cruise operator reports its first quarter results, which show "very positive signs" on the travel industry’s post-pandemic comeback, the company said on Thursday (May 27).
Across Hurtigruten Expeditions and Hurtigruten Norwegian Coastal Express, bookings for 2022 are currently 45% ahead of bookings for 2020 as of the same time in 2019.
“There is a huge pent-up demand for travel, and we see a substantial and growing demand for authentic adventure travel. After a very challenging year and a half for the entire travel industry, we are extremely excited about our step-by-step return to operations,” said Hurtigruten Group CEO Daniel Skjeldam.
While bookings for 2022 are already well ahead of the pre-pandemic levels, recent positive news on travel restrictions being lifted and the introduction of vaccine passports to ease international travel has further accelerated bookings over the past 30 days, the company reports.
“Over the years, we have seen a trend that travellers seek out truly unique travel experiences, with an extreme increase in demand for the type of small ships / big experiences adventure travel we offer. But the pandemic has dramatically pushed this development forward,” Skjeldam said.
“Companies offering unique and more sustainable experiences – such as small-ship expedition cruises – are perfectly positioned for a quicker and stronger post-pandemic comeback."
For the latest Hurtigruten Group booking report, go here.
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