AmaWaterways has launched a new AmaAcademy Course – “The Danube River with AmaWaterways” – as well as its second virtual Marketing Suitcase promoting group business.
Available to travel advisors through the luxury river cruise line’s Travel Advisor Portal on its website, the course material was designed to help advisors grow their sales from the increasingly popular river cruise segment.
During the current pause in operations, AmaWaterways executives and BDMs have remained fully engaged with travel partners through a series of more than 2,000 virtual events providing vital information on rescheduling cruises, real time health and safety protocols and inspirational content on new ships and itineraries.
These tools provide ongoing education, rewards and actionable resources to help stimulate new leads for future river cruises.
“Timing is perfect to launch the second AmaAcademy Course and our new virtual Marketing Suitcase promoting river cruise groups. There is a such a pent up demand from travellers wanting to reconnect with extended family members and close friends, and we know river cruising is perfectly poised to capture that demand in 2021 and beyond,” said Gary Murphy, co-owner and senior vice president of sales at AmaWaterways. “Our travel partners are valuable members of our AmaFamily and have shown true dedication and resilience dealing with unexpected challenges over the past nine months. We remain committed to investing in them, providing the tools, training and support they need to rebuild their business. Our heartfelt commitment to them is part of the ‘AmaDifference!’”
Launched in August of 2019, the first AmaAcademy course titled “Ama’ Means Love: The AmaWaterways Difference,” received excellent feedback from travel partners – many new to river cruising. AmaAcademy’s second course, consisting of four lessons, spotlights AmaWaterways’ offerings on the Danube River – one of the most sought-after river cruising regions – and provides details on exclusive experiences available only for guests sailing AmaMagna’s “Magna on the Danube” itinerary.
As with the first, travel advisors who make a reservation with a deposit within 90 days of completing the new course qualify to earn a $50 digital Mastercard.*
In a continued collaboration with Sandra McLemore of Travel Marketing & Media, AmaWaterways also released its second virtual Marketing Suitcase focusing specifically on group, charter and part-charter business.
Anticipating an increase in special interest groups and “celebration travel” in 2021 and 2022, the new group suitcase delivers captivating content for travel advisors to effortlessly market group travel to their clients, including:
- An industry training video from Gary Murphy, co-owner and senior vice president of sales, and Alex Pinelo, vice president of sales, who will share everything from best practices to group policies
- Four customizable blogs about group cruises
- 30 social media posts with customizable images, captions and hashtags
- Four stunning 1-minute videos for posting on social media, newsletters or websites
Travel advisors must complete the first virtual Marketing Suitcase on the Danube and Rhine Rivers before accessing the second group-related one. Both suitcases are available at no cost on AmaWaterways’ Travel Advisor Portal.
“Since early March, we pivoted and redirected 100 percent of our marketing efforts to provide the resources needed to support the travel advisor community, and it’s exciting to launch these two additional education tools and marketing resources just for them,” said Janet Bava, chief marketing officer of AmaWaterways. “Travel advisors are an extension of our sales and marketing teams, and it’s an absolute honour to offer these hard-working individuals the compelling content they need to plant the seeds and grow their future business with AmaWaterways.”