Increased advisor demand fuels 32% revenue growth: Affluent Traveller Collection

The Affluent Traveller Collection (ATC) held its annual Symposium at Kimpton EPIC Miami this week, reporting that revenue from its portfolio of luxury suppliers has grown 32 per cent year over year.

In a press release, the luxury marketing group shared that, in the realm of luxury, room revenue is up 45 per cent, guided revenue is up 24 per cent and cruise revenue is up 22 per cent.

Luxury room nights are also up by 30 per cent from last year, the number of passengers has expanded by 18 per cent and the average daily rate has risen by 13 per cent.

ATC says it is on track to exceed its goal of 20 per cent growth in the number of luxury hotels in 2024.

“The number of affluent consumers is on the rise and travel is a priority for them,” stated ATC Chief Marketing Officer Nicole Mazza. “We’re bringing on partners to help our advisors fulfill travellers’ desire for boutique hotels, villas and residences, unique itineraries and personalized experiences.”

“The trend towards planning trips with professional expertise only continues to grow, as more consumers receive exceptional value, service and peace of mind from working with an advisor.”

With more than 1,100 hotels, ATC says it has grown its portfolio by 20 per cent this year.

It has added properties in favourite sun markets such as Mexico and the Dominican Republic, exotic locales such as Morocco and Cambodia and luxury mainstays including New York, London and Paris.

ATC has also recently brought on hotels and resorts from luxury brands including Raffles, One&Only and Waldorf Astoria.

ATC properties provide clients with exclusive amenities with an expected value which on average can be upwards of $1,000 per stay.

The advantages typically include a one-category upgrade, early check-in and late check-out, daily breakfast for two, Wi-Fi, a $100 resort credit and a welcome note from the general manager.

To provide more authentic, immersive experiences to discerning travellers, the network’s OnLocation program relaunched earlier this year.

The program has tripled in size to 33 partners in 65 in-demand destinations, ATC says.

The ATC Symposium was held in Miami from October 28-30. Around 250 attendees took part in breakout sessions to help build their business, a trade show, 1:1 meetings and networking opportunities.

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