Guests to Cuba will soon get a taste of something different.
While the country is known for exceptional food, certain government sanctions and trade import laws often mean that visitors can't always enjoy certain food products and standards they might find elsewhere in the Caribbean.
Logística Hotelera del Caribe S.A. (LHC) started operating in December with the weekly distribution of a wide range of food products in various hotels across the country, including Iberostar Group, where nine hotels including the Iberostar Grand Packard, Iberostar Bella Vista and Iberostar Holguín are benefiting from revamped menus.
This major boost for Cuban tourism is thanks to the collaboration between Cuban company AT Comercial and Iberostar Hotels & Resorts. LHC guarantees the provision of general logistic services, including the import, wholesale and distribution of hotel supplies and provisions, particularly foods that will guarantee and raise the standard of the country’s gastronomic offerings. More hotels will be added to the lineup soon.
Moving tastebuds forward
LHC’s plans for 2019 include extending the range of products to guarantee first class gastronomy in Cuba on par with other destinations.
The launch of the first wholesale distributor in the country is part of the Cuban Government’s general project to boost foreign investment in the food sector.
As part of its aim to constantly raise customer service standards, Iberostar has taken part in the setting up of the platform, situated 40 minutes south-west of Havana. The 3,000 square-metre facilities are equipped with state-of-the-art technologies and stock a range of over 500 products involving around 50 suppliers.
Iberostar Hotels & Resorts received authorization to set up this company in late 2016. Since then, it has been running trials that began to take shape during the second half of 2018, and the company is set to become fully operational as of 2019.