Aeroplan and the LCBO have officially launched their partnership, which means Aeroplan members can now earn points when shopping for liquor at LCBO retail stores across Ontario.
The multi-year collaboration, first announced in August, begins today (Nov. 16) and Aeroplan members will earn one Aeroplan point for every $4 spent at LCBO retail stores, in addition to bonus points on promotional offers.
To earn Aeroplan points at the LCBO, simply present a physical or digital Aeroplan membership card at checkout.
Aeroplan points can be redeemed in the Aeroplan eStore for travel to more than 1,300 destinations across the globe, as well as for hotels, car rentals, and merchandise, and LCBO GiftCards, which will soon be available starting at just 1,000 Aeroplan points for a $10 LCBO GiftCard.
"This is an exciting day for our members in Ontario,” said Scott O'Leary, vice-president, Aeroplan at Air Canada. “Together with the LCBO, we can’t wait to deliver on a new world of possibilities for our members.”
Vanda Provato, chief marketing and digital officer at LCBO added: “This launch is particularly timely given that we are in the holiday season and many customers are looking for the perfect choice to make moments great.”
In celebration of the launch, join Aeroplan by Nov. 28, 2021, and earn 250 bonus points on your first LCBO retail store purchase.
If you are a new or existing member, spend $50 or more at a LCBO retail store by Nov. 28, 2021, and earn double the points.
If you are not yet an Aeroplan member, joining is easy at aircanada.com/join.
Currently, Aeroplan members can only earn Aeroplan points for purchases made in LCBO retail stores.
In the future, Aeroplan members will have the ability to earn Aeroplan points for online orin-app purchases.
For more info visit: www.aircanada.com/lcbo.