WestJet has once again been ranked as one of Canada’s top 100 brands as determined by Brand Finance.
The Calgary-based airline was ranked at 67 – up from 74 in 2014 - with a valuation of $629 million USD as of January 1, 2015. The airline's enterprise value, which is the combined market value of the equity and debt of a business less cash and cash equivalents, is pegged at more than $3 billion USD.
U.K.-based Brand Finance calculates brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it, assigning each brand a rating from AAA+ to D according to strength, risk and potential of a brand relative to its competitors. WestJet was assigned a AA rating in this most recent assessment.
In other WestJet news, the airline also posted its February 2015 traffic results, flying 1.6 million guests last month, a year-over-year increase of 2.8 per cent or approximately 44,000 additional guests.