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WestJet cuts Econo sale fares in pricing experiment

  • Air
  •   11-11-2014  9:37 am
WestJet cuts Econo sale fares in pricing experiment

WestJet has lowered Econo sale fares on more than 15 city pairs by as much as 15 per cent, part of a pricing experiment which could be more widely applied in the future, said the carrier.

Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience said that the reduced fares will allow the carrier “to see if lowering sale fares stimulates more demand and fills seats that would have otherwise gone empty at departure. The outcome will determine if it makes sense to incorporate this change in how we price fares on a broader level."

He noted that the reductions were announced following WestJet’s implementation of a first bag fee earlier this fall.

Full details on the reduced fares are available here.

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