WestJet’s 10th holiday video is out and, as usual, it requires a pile of tissues to watch.
Sticking to its format of showcasing real people and real stories, WestJet's Christmas Miracle: A Wish Come True begins with shots of Canadian cities set to light piano music as a narrator explains how “last year was hard for us all coast to coast.”
The theme focuses on the emotional and sentimental moments that guests missed celebrating last year due to the pandemic.
"The pandemic impacted everyone's ability to connect with families and friends for far too long and we've truly missed celebrating those moments with our guests," said Richard Bartrem, WestJet vice-president, brand, communications and community Investment. "Hearing Canadians' wishes, we knew we could do something meaningful given how important travel is to Canadians from coast-to-coast."
Over the course of two weeks, undercover and operating as a documentary film crew, WestJet interviewed Canadians in Toronto, Calgary and Vancouver asking them how the pandemic impacted their Christmas traditions and what they wished for the most this holiday season.
The spot features surprises ranging from round-trip tickets and all-inclusive vacation packages to a global reunion between mother and daughter.
"Unsuspecting Canadians authentically divulged so many relatable missed moments from flights home for the holidays, to family reunions and planned vacations that were postponed," said Bartrem. "We truly hope this year's Christmas Miracle brings joy and the personal connection we've all been wishing for the most. As the skies open once again, we look forward to doing what we've been doing so well for 25 years – connecting our guests with their loved ones."
Additional Christmas Miracle content including a WestJet's Christmas Miracle surprise for the airline's WestJet Cares for Kids partner, Make A Wish, will be available in the coming days.
Watch WestJet Christmas Miracle: A Wish Come True here and get ready to ball.