At the next G20 summit, a debate will be specifically devoted to tourism. In anticipation of this debate, the World Tourism Organization (UNWTO) and IATA signed an agreement reflecting their common desire to restart global tourism by boosting consumer confidence in travel.
“As part of this partnership between UNWTO and IATA, we will work in close relationship to increase confidence in air travel and tourism in general,” said Zurab Pololikashvili , UNWTO Secretary General.
The new agreement also provides for the UNWTO and IATA to work closely together to promote innovation and greater public-private cooperation.
“UNWTO will draw on its expertise in innovation and its position as a bridge between public and private sector leaders to contribute,” added Zurab Pololikashvili.
As tourism picks up, the deal will contribute to a sustainable and inclusive recovery. According to the Memorandum of Understanding signed by UNWTO and IATA, sustainability must be at the heart of recovery and future growth.
According to Alexandre de Juniac Director General of IATA, a secure reopening of international borders to tourism is essential.
“Tourists want to feel safe and want to know that their trip will not be disrupted by a last minute change in rules and regulations. This requires even greater cooperation between the public and private sectors. "
According to the director general, the strengthened partnership with the UNWTO " will help guide the recovery of aviation in the critical months ahead."