Silversea Cruises has introduced a new, redesigned version of its website, providing an enhanced user experience designed to inspire travellers, with improved navigation, optimization for mobile devices and the first glimpse of Silversea's new visual identity.
The new website, found at www.silversea.com, integrates information on expedition cruises with the line's ocean-going luxury cruises, allowing visitors to search for both products at once.The site's responsive design makes it suited for any screen across multiple devices, including desktops, tablets, and smartphones. Whether at home or on the go, visitors can now readily navigate the new site by clicking on tabs that offer information on destinations, ships, services, enrichment programs, (e.g., culinary and wine cruises, etc.), exclusive offers, and more.
Changes in the line's brochures and other marketing materials will also roll out over the coming weeks, including new logo elements, tone of voice, and imagery style.