Travellers using Billy Bishop Toronto City Airport will soon be able to partake in a new digital experience tailored to the individual.
The Toronto Port Authority and Toronto advertising company BLACK are partnering on the project, which will involve the development of a mobile-optimized app that will serve as a concierge to deliver customized content and information to travellers. The experience will also extend beyond the personal screen to larger digital screens that will be installed throughout the mainland passenger atrium, pedestrian tunnel, and island-side atrium, all of which will be completed in early 2015.
The smartphone app will integrate with screens around the airport to display information and sponsored content to travellers. The screens will use several technologies to determine passenger proximity to screens and dynamic technology will display customized content.
State-of-the-art digital LED and LCD screens will be installed on both exterior and interior spaces throughout the mainland passenger atrium and along the path to the elevators that bring passengers down into the tunnel that links to the island-side atrium. Eight 30'x 3' screens will be installed along the tunnel walls, enabling travellers who are walking along the pathway or standing on the moving sidewalks to view and engage with the screens as they make the four-minute journey under the Western Gap to the island-side atrium. Travellers will exit the tunnel via escalators and emerge at ground-level where they will see and interact with additional screens.
Travellers to Billy Bishop Toronto City Airport will be encouraged to download the free BBTCA app, which will offer concierge-type services and provide content which will assist with their travel, including traffic, weather, flight information and more.