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Mazatlan back on the map

  • Air
  •   03-26-2015  11:39 am
Mazatlan back on the map

A burgeoning cruise industry is contributing to a new era of tourism in Mazatlan, judging by incredible growth projected for the next two years.

In 2014, the city welcomed 35 cruise arrivals, a number that will reach 80 in 2014 and 110 the year following. Holland America Line, Norwegian Cruise Line, Carnival and Princess Cruises are the companies with these scheduled days in port.

The city hosted its annual Tianguis Turistico breakfast event yesterday, taking advantage of the opportunity to showcase the destination at Mexico’s premier travel and tourism conference.

There are plenty of investments being made throughout Mazatlan to increase its appeal to travellers, such as a $2 million remodeling of Malecón of Mazatlan, $3 million in improvements to the historic district and $9 million in a new Sports City Complex.

It will also be part of a larger promotion by the Mexico Tourism Board in top feeder cities throughout Canada and the U.S., which representatives believe will influence more tourism arrivals from major gateways. Delegates have been working with leading air carriers across North America to ensure accessibility for travellers, namely Sunwing and WestJet in the Canadian market, which each currently serve “the colonial city on the beach.”

There are also efforts in place to showcase Mazatlan’s unique identity, which stems from its European-inspired architecture paired with an idyllic location on the coast – hence its nickname as “the pearl of the Pacific.” Culture and gastronomy are also among its top experiences ready to be discovered by potential visitors.

According to Carlos Berdegue Sacristan, president of El Cid Resorts and CEO of Consejo de Promoción Turística de México (CPTM), while in the past Mazatlan has been known as a destination for young travellers, particularly spring breakers, an evolved product offering is now attracting families, in addition to business and conventions.