Air New Zealand does it again

Only a day following Air New Zealand's unveiling of what it has titled "The Most Epic Safety Video Ever Made #airnzhobbit," the unique twist to the standard procedure has topped 630,000 views.

"As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies," says the YouTube post's description.

Film stars Elijah Wood and Sir Peter Jackson take part in the video, plus there are cameos by Sylvester McCoy, Dean O’Gorman and Weta Workshop co-founder Sir Richard Taylor.

If you haven't seen it yet, click here to check out the video.