Aer Lingus has just unveiled its newly refreshed brand, complete with a redesign of the carrier's iconic shamrock, new livery, new uniforms for the crew, and a brand new lounge in Boston Logan Airport.
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"I'm delighted to present our brand refresh, which comes 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern airline," said Aer Lingus' CEO, Sean Doyle. "We have evolved from an Irish airline that flies internationally to an international airline that is proud to be Irish.
"The re-imagining of the Aer Lingus brand reflects Ireland in 2019. A society that is open, progressive, liberal, outward-looking and dynamic, an Ireland that is proudly European and has become the destination of choice for inward investment. The refreshed brand reflects an airline that connects people living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia."
The shamrock remains
Aer Lingus has used the shamrock in its logo for more than 80 years, but for 2019, it's been slightly restyled, according to Aer Lingus, "to represent the values and future of Aer Lingus - our modernity, confidence, optimism and strength."
Four shamrocks will be visible on the new livery. The first is within the new logo, the second sits on the tail fin, a third welcomes guests at the door, and a final surprise awaits on the wingtip.
Aer Lingus has chosen a beautiful new teal colour for 2019, visible on the engines, tail, and wing tips of the new livery. Flight attendant uniforms will also be teal— the company hasn't modified its uniforms in 20 years, so the new fashion is a nice touch.
The Airbus arrives
This year, Aer Lingus will add the Airbus A321neo LR to the family. The Airbus is significantly more environmentally-friendly,, with lower CO2 emissions, and it will also sport all of the brand new branding on the interior.
This summer, Canadians can get to Dublin, with flights from Montreal-Pierre Elliott Trudeau International Airport starting Aug. 8, 2019 with daily direct service to Dublin, Ireland and a four times weekly service in the winter, with convenient connecting service to 35 destinations across Britain and Europe.