Travel Professionals International (TPI) has partnered the Breast Cancer Society of Canada as it continues to raise awareness and funds during Breast Cancer Awareness Month through a new fundraiser called the “TPI Walktober Challenge.”
From Oct. 1-31, TPI advisors and staff are walking, virtually, along Canada’s Trans Canada Trail, from coast to coast, to achieve a combined total distance of 8,500 km.
Each day participants will complete a set number of steps, which will move them along a pre-set map that starts in Victoria, BC, and ends in St. John’s, NL.
Advisors are logging their steps online and are sharing their progress with their clients (clients, too, can contribute their own steps towards each daily goal).
There are fun activities along the way, and participants are documenting their journey on social media using the hashtag #TPIWalktoberChallenge.
Zeina Gedeon, president and CEO of TPI, said she’s “amazed’ by the positive response TPI has received about the campaign so far.
“We are so amazed from all of the feedback and engagement we are seeing from our advisors and their clients for our #TPIWalktoberChallenge and we would like to invite our industry colleagues to join us in this virtual journey from walking coast to coast in Canada,” said Gedeon. “We are so proud and thankful of all the efforts our TPI family (advisors, head office team and clients) have been doing to increase awareness and raise funds for this great cause.”
The Breast Cancer Society of Canada, established in 1991, is a national non-profit charity dedicated to saving lives through breast cancer research, while raising money to fund patient-focused research for the diagnosis, treatment and prevention of breast cancer.
“We are excited to have partnered with the Breast Cancer Society of Canada for our #TPIWalktoberChallenge,” said Gedeon. “The reason why we partnered with them is because of their mission to raise money and fund research to cure this devastating disease. All the funding they receive is from donors.”
Raise funds, have fun
TPI’s goal is to raise $10,000 through its #TPIWalktoberChallenge.
Thursday (Oct. 8th) marks the eighth day of the challenge, which will see participants walking from Yellowknife to Saskatoon. (According to the challenge’s official guidebook, this equates to 14,689 steps).
“We have a fun challenge ahead for all of us in Saskatoon,” noted Gedeon. “Thanksgiving weekend brings friends and family together to give thanks for all we are fortunate for, but this year we come together virtually with our families.”
The challenge this weekend is to bake an apple or pumpkin pie and share a photo of it on Facebook supported by the #TPIWalkoberChallenge hashtag by Monday evening, said Gedeon.
Over the past seven days, the TPI family, collectively, has impressively walked more than 5,429,982 steps.
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