Transat Distribution Canada (TDC) is celebrating the recent opening of three agencies under the Marlin Travel banner by three of its members – Anita Spier, Yogesh Anand, and John Fraser.
In a press release issued Monday (Nov. 20), the agency owners noted the appeal of the Marlin Travel brand within Canada.
Spier was “astounded” by the customer response when she transitioned to the Marlin Travel brand, the release says.
"Upon seeing the Marlin Travel banner, people would walk in and inquire if our agency had been there for a long time. It was as if they hadn't noticed the presence of a travel agency all along,” Spier stated. “Notably, our previous banner attracted primarily local customers, but now, I'm noticing a growing influx of customers from beyond our immediate region. To me, this is irrefutable evidence that the Marlin Travel brand is etched in people's minds; it's a brand they recognize and, most importantly, trust, as it has been a steadfast presence for many years.”
Her website traffic has also increased, she said.
This success prompted her to inaugurate a second Marlin Travel branch in Fonthill, ON, last summer.
Anand, who owns four travel agencies in Ontario, said the transition to the Marlin Travel brand was also positive.
"The Marlin Travel brand is a national symbol of recognition, and its physical and online presence distinguishes us from other agency networks," Anand stated in the release.
The 20-year agency owner expanded his portfolio by opening a fourth Marlin Travel agency last spring in Mississauga, ON.
Fraser, the proprietor of 11 Marlin Travel agencies primarily in British Columbia, recently inaugurated his 12th agency in St. Albert, AB, just outside Edmonton.
For the Alberta-native entrepreneur, who has been loyal to Marlin Travel for over 30 years, it's a source of pride to reintroduce the Marlin Travel brand to the outskirts of Edmonton, where it originated over three decades ago.
“I have been with Marlin Travel as a franchisee my entire 39 years in the travel industry. I have watched the company change and evolve over the years. To me, the people I have worked with and who have taught and supported our group are the backbone of our relationship with the Marlin Travel brand,” Fraser stated.
Dianne Jackson, TDC’s director of franchisees and affiliate members for English Canada, stated that "as a franchisor, TDC is committed to providing unwavering support to its Marlin Travel agency owners on both B2B and B2C fronts.”
“This includes exclusive and lucrative programs, as well as a multitude of impactful marketing initiatives, such as our recent campaign highlighting our 5-star advisors, all designed to ensure agency owners are well-equipped to run their businesses effectively and to maintain high consumer awareness,” Jackson said.