Wednesday,  September 27, 2023  1:12 am

Independent by Flight Centre appoints “exceptional” leaders to key roles

  • Agency
  •   06-28-2023  11:41 pm
  •   Pax Global Media
Independent by Flight Centre appoints “exceptional” leaders to key roles
From left: Christal Bauer, business leader of operations, independent brands, Canada; Michael Roque, national sales director, independent division; Heather Baker, national marketing manager, independent brands, Canada. (Supplied)
Pax Global Media

Independent by Flight Centre has announced the appointment of three “exceptional” individuals to key roles, it says – a move that reinforces the organization's commitment to independent travel and its expanding global presence.

Michael Roque, an accomplished travel executive, joins Independent by Flight Centre as the national sales director for the Independent division.

With an extensive background in driving new business development and optimizing travel agency operations, Michael brings a wealth of knowledge and a proven track record of success.

He has made significant contributions during his tenure at renowned companies such as United Airlines, American Airlines & Accor Hotel Group, where he led the Luxury Travel Concierge Division.

He’s eager to leverage his industry expertise and strategic vision to capitalize on the immense potential of the Independent and luxury travel segment across Canada.

"I am excited about the opportunity to cultivate strong partnerships with travel agencies and advisors,” he stated in a release. “The growing potential of the Independent travel market is something that truly excites me, and I am committed to driving success for Independent by Flight Centre."

Christal Bauer, previously the Leader of Agency Programs within the Americas structure, assumes the role of business leader of operations for Independent Brands in Canada.

With an impressive career spanning multiple leading travel organizations, Christal brings extensive industry knowledge and a passion for supporting independent business owners.

Her experience at TravelBrands, Ensemble, and TPI has equipped her with the skills to help independent business owners thrive.

"I am thrilled about my new role with Independent by Flight Centre, where I will be working closely with our support team and independent business owners to help them grow their businesses. The global focus on independent travel and the growth opportunities that lie ahead excite me greatly,” she said.

Heather Baker, a seasoned professional with over 24 years of diverse experience within Flight Centre Travel Group (FCT), has been appointed as the national marketing manager for Independent Brands in Canada.

Throughout her career, she has demonstrated her expertise in various roles, including national sales manager.

Her deep understanding of the unique requirements of Independent Advisors and her passion for creativity and strategic thinking make her the ideal fit for this role.

Heather is excited about the opportunity to create captivating marketing campaigns that resonate with Independent Advisors.

"I am thrilled to embrace my new responsibility as the national marketing manager for Independent Brands in Canada,” she said. “This role allows me to combine my creativity with strategic thinking, and I am excited to contribute to the growth of the brand."

These strategic appointments reflect Independent by Flight Centre's commitment to providing ongoing support to independent travel advisors and fostering growth within the independent travel space.

The organization says it is dedicated to delivering exceptional service and empowering independent travel advisors worldwide.

"We are thrilled to welcome Heather Baker, Michael Roque, and Christal Bauer to their new roles as part of our leadership team in Canada,” said Anita Emilio, VP and general manager of Independent & Luxury Brands in Canada.

“Their diverse expertise and passion for the Independent travel sector will be invaluable as we continue to focus on delivering exceptional support and driving growth within our brand. We look forward to their contributions and the continued success of Independent by Flight Centre.”

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