F1S announces Sherman Snyder as new CFO

First in Service Travel (F1S) has announced the appointment of Sherman Snyder as its new chief financial officer (CFO). 

With an extensive background in both finance and the travel industry, Snyder's strategic leadership is set to bolster F1S during its next phase of dynamic expansion, according to a press release.

Snyder joined the company on September 11. 

In his new role at First in Service, Snyder will be responsible for overseeing all financial operations and technology initiatives, building upon his vast experience in the travel industry and finance sectors. 

"His unique blend of skills will be pivotal in harnessing technology to optimize financial processes, thereby fostering First in Service’s continued expansion and development," the company says. 

Fernando Gonzalez, CEO of First in Service, expressed his excitement about welcoming Snyder back to the travel industry. 

"We are thrilled to have Sherman join us as our new CFO. His exceptional experience and proven track record in both finance and travel make him the perfect candidate to guide our financial strategies and support our growth. His deep understanding and knowledge of the independent contractor model also made him ideal. Sherman's expertise will be instrumental as we continue to shape the future of luxury leisure, corporate and entertainment travel," Gonzalez stated. 

Snyder returns to the travel sector with a history of accomplishments in financial dynamics, most recently as the CFO of the Santa Fe Recovery Center in New Mexico. 

Prior to that, he served as EVP and CFO at Altour, where he provided visionary leadership from 2006 to 2018. 

During his twelve-year tenure, he demonstrated unparalleled financial acumen, playing a pivotal role in the company's growth and success. 

Snyder's journey in the travel industry began even earlier, as he served as Director of Financial Management Information Systems at American Express from 1998 to 2005. Before that, he served as International Controller at SatoTravel, where he showcased his capacity to navigate the complexities of finance on a global scale. 

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