Monday,  March 27, 2023  5:54 am

Ensemble debuts new print publications as part of branding overhaul

  • Agency
  •   01-26-2023  7:35 am
  •   Pax Global Media
Ensemble debuts new print publications as part of branding overhaul
Tourism boards meet with Ensemble's leadership team in Toronto this week to launch the first issue of Range. (Supplied)
Pax Global Media

As part of a rebranding effort, Ensemble has launched the first issue of its new print magazine – Range.  

The first issue reflects both the new branding unveiled in October and features editorial to ignite travellers' wanderlust with information and insider insights to help travellers plan their vacation with their Ensemble-affiliated travel advisor. 

The overall editorial approach is to help readers discover exciting new destinations, and fresh new ways to rediscover places they may already know. 

Complementing Range is another new monthly publication – Range Best, which includes ideas and preferred partner offerings and promotions. 

Each month’s issue of Range Best will include a timely topic as the primary focus including Family, Celebrations, Cruise, Bucket List, Adventure and Wellness, Suites, Europe and Cruise. 

Ensemble has launched the first issue of its new print magazine called Range.  (Supplied)

“In reviewing all of the publications that Ensemble was publishing, we decided to combine them into a single property to give us a single focused brand voice for our content, and enable us to start building a strong, unified presence across print, digital and social,” said Michael Johnson, president of Ensemble.  “The new magazines have been brought to life with one focused on aspirational travel and lifestyle editorial – along with advertising – and a second allowing us to spotlight our fabulous partners.”

The magazine is also available for Quebec readers under the title “Départ” but shares the same spirit as Range. 

The debut issue’s overall theme is “Europe and Beyond: Expect the Unexpected” and includes destinations such as the South of France and Spain, as well as Kenya, Southeast Asia, Antarctica, Hawaii, Las Catalinas – a luxury resort town in Costa Rica - Bhutan, and more. 

There are also recommendations for where to go for a digital detox and recommendations for must-have travel gear. 

The magazine’s inaugural sponsors include Explora Journeys, Silversea, AmaWaterways, Seabourn, Oceania, Collette, WestJet Vacations, Delta Vacations and others.  

Ensemble’s new branding includes several new high-impact B2B vehicles to highlight relevant partner offers and keep them top of mind during the selling process including an array of branded email platforms called Bold, Lift and Pronto.  

The branding also extends to several annual events, each named in a distinct way that connects to the new tagline, Further Together, which were recently announced and support the overall rebuilding of the consortium that focuses on helping members grow their businesses.

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