Club Med is reporting double-digit growth in North America as well as stable worldwide results in its 2014 annual report.
For North America, the report also indicates such findings as a 20 per cent increase in ski sales and projects a 15 per cent increase in bookings to date versus 2013, in both the incentive and leisure markets. Club Med Cancun Yucatan saw an increase of nearly 20 per cent in sales following recent renovations, said Xavier Mufraggi, CEO of Club Med North America.
Globally, Club Med reported 1,231,000 visitors in 2014 (unchanged from 2013), with 73.2 per cent of those customers staying at 4- or 5-Trident properties. Revenue of 1,376 million Euros was generated across the company’s Villages in 2014, boosted by strong performances in the Americas and Asia, said the release.
While worldwide capacity was down 2.1 per cent in 2014, due in part to closures of properties in Egypt, Tunisia and Turkey, capacity in Asia was up 12.2 per cent, with the opening of the Guilin Village in China fully booked. China was also a main driver for Club Med’s 2014 growth, with 20,000 additional customers out of 25,000 total.
In addition to the upcoming opening of the Val Thorens Sensations ski resort in France, additional Club Med properties are set to open in 2015, including sites in China and Maldives.