We arrive on holiday, see that my location ip
had been overloaded and our inbox is full of mail and start to get restless. We get down to business and on a first diagonal reading we see that we have some emails with high priority, but most of them do not. Thinking about it, a question occurs to us: Do these emails have a name without priority? It seems that yes, they are called graymail.
What is a "graymail"?
is the name given to the set of non-priority emails that accumulate in our inbox, especially in summer. That is, those emails that we receive in large quantities but that are not considered spam, such as newsletters or bulletins to which we have subscribed.
These emails are generated from a previous request on our part, so they can hardly be considered spam: these messages give us an added value that we have considered appropriate to receive, while spam is used for profit and generally obtains our email addresses fraudulently.
What opinions do they generate?
Greymails generate conflicting opinions, as they are beneficial for some and intrusive for others. On the one hand, there are the brands that generate this type of message, which are interested in spreading information, launching a message and making their brand image known. And on the other hand, we find users who increasingly consider that this type of message invades them.
Many are the people who ask for protection against this gradual invasion, but the filters that would protect them would damage the work of others. With the creation of such filters the penetration capacity of these emails would be seriously impaired, as they would be automatically relegated to a subfolder of our inbox. However, companies understand the inconvenience that Internet users feel. Therefore, it is mandatory to provide a link to unsubscribe and allow the user to choose whether to continue receiving these messages or not.
Faced with this inconvenience caused by greymail, advertisers are looking for new ways to keep in touch with their customers and that is why they are starting to use new communication channels (SMS, social networks, instant messaging...)
How to manage greymail
As you can imagine, there is no miracle solution that will make the problem of greymail disappear, but there are certain measures that will help us manage it better.
The quickest solution is to create filters for our inbox that redirect these emails to a previously selected folder. This will make our inbox cleaner (which we have discussed in previous posts) and we won't be so saturated with mail.
Another option is equally valid, is to be doing regular cleaning of our inbox and unsubscribe from those newsletters or bulletins that no longer interest us. It is also very advisable not to spread our email address too much.
The third measure is to create a new email account for all these greymails and dedicate it only for all the newsletters, promotions, bulletins, etc and be able to manage them more easily without them invading our main mail.
And the last but not least measure is to deactivate all notifications from our social networks, forums and e-commerce pages. This will greatly reduce this type of emails and we will not feel so overwhelmed by them.